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A Quality Website will Actually Help Grow your Business

Do you have a quality, proven website that actually helps you grow your business.  If not, what are you waiting for?  Many people these days think that just having a website is all you need, when in reality it isn’t enough.

A “static” site doesn’t work in today’s fast-paced, dynamic marketplace.  Your website needs to generate leads, preferably using “organic” Search Engine Optimization (SEO).  Once a prospective client lands on your website they should be compelled to take action: sign up for your newsletter, request information, give you a call, or best of all - make a purchase.

If you want to use your website as a tool to grow your business your website needs to be designed for that purpose.  Your website is your 24/7/52 sales team.  Quality branding is key to a good website.  It doesn’t take a trained eye to spot a bad website - you just know.  If your website gives a bad impression it could have a negative effect on your brand.  Branding is much more than just your logo.  It is also the color, fonts, etc., as well as a pleasing, clean design that is easily navigated via multiple devices that your customer uses.  Mobile friendly is key these days.  The majority of users use their mobile phones for all of their electronic communication and research.   Your design needs to take that into consideration.

As many of you know there are a large number of companies out there offering “DIY” websites.  This is great if you want to just say you have a website, but not if you are looking for a quality site that was built with your specific needs in mind, factoring in Responsive Design, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), User Experience (UX), Analytics, Branding, Pay-Per-Click (PPC) Advertising and know-how to bring it together to give you a quality product that will produce the results your business needs well into the future.

As you can see, web design and development can have a big impact on your business’ marking strategy.  Don’t forget to factor in all aspects of your unique digital marketing strategy so your end result doesn’t suffer.  It all starts with a quality website.  Factor in what your users may want to view and not just what you think your company should showcase.

The most important part of any website, which is often overlooked, is content.  Your website should begin with a content-first approach.  Your content starts with words and can include images, videos and slide decks.  It may not include all of these, but it should include most of them.  Your website should make your content look great.

When building or redesigning your website make sure you work with knowledgeable people so that your goals for your website will be achieved.

Contact us and lets get your next project going.

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